Useful Tips for successful Dissemination & Marketing of Educational Projects and Products given by DissMark II Conference participants:

1. Dissemination Channels & Activities:

  • Ministries of Education and Culture
  • Government Agencies
  • Local Authorities and Municipality Educational Experts
  • National Agencies
  • Professional Associations (e.g. Teachers’ Associations)
  • Hobby Clubs (e.g. swimming clubs, pet owners clubs)
  • Press (e.g. press releases)
  • Presentations at Seminars & Conferences
  • Presentations for Teachers and Students at Schools
  • Presentations at Public Events (e.g. European Day celebrations, European Label Award Ceremony)
  • Round-Table Discussions (Forums)
  • Discussion Groups / Working Groups that include representatives of different projects (e.g. to share among themselves resources and examples of dissemination activities and the results of their implementation)
  • Printed Materials (e.g. booklets, brochures, newsletters, posters, flyers, bookmarks, stickers)
  • Newspaper Articles & Articles in (specialist) Journals
  • Publishers & Materials Writers
  • Employers
  • Web: web 2.0 tools (e.g. blogs, wikis), e-mails, mailing lists, newsletters, (project) websites
  • Networking / twinning among different projects (e.g. use of already existing project platforms to disseminate new projects)
  • Participants’ Organizations (e.g. universities, language centres)
  • Managers and Directors of Participants’ Institutions (e.g. seeking support for continuation of finished projects for expanding the application and for further dissemination and valorisation of language products)
  • Personal Contacts (e.g. colleagues, professional networks, contacts from former projects)
  • DVD-s, CD-ROMs
  • TV, Radio
  • Buses, Trolleybuses, Trams, Trains, Airplanes
  • Hotels, Tourism Offices 
  • Traditional & On-line Bookshops
  • Libraries

2. Suggestions for future Conferences on Dissemination and Valorization of Project Results:

Set up the tradition of conferences and project fairs for dissemination and exploitation of project results.

  • Longer conferences to enable participants get to know all the exhibited projects (2 days were considered too short a time for both substantial plenary input and networking and discussion activities);
  • During the conference allocate long time slots for discussions and work in small groups; allow long coffee breaks to facilitate networking;
  • Invite / attract as many publishing houses, decision-makers, people in charge of curriculum implementation and development from different countries as possible;
  • Invite / attract as many language teaching specialists (not directly involved in projects) as possible;
  • Greater involvement of NAs;
  • Educational community could benefit from professionals coming from the 'outside', e.g. marketing  & dissemination training delivered by business people.


Dissemination, marketing and networking - keys to maximising the impact of European cooperation in the field of education.

Project is supported by European Commission

This document does not necessarily represent the official position of the European Commission. The authors of the materials have the sole responsibility for the information provided through this document.
© 2012 IH Tallinn